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Cricket Unleashed

Take a look at the ECB's 5 Year plan for Players, Clubs and Fans.

Norfolk Cricket Alliance

The Norfolk Cricket Alliance is the ECB Accredited Premier League in Norfolk. The 40 Member Clubs are the senior clubs in the County, playing in Seven Divisions. On our website you will find information on the League Structure, Officers etc. It also contains a list of Fixtures & Results, plus links to websites of the member clubs.   

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Historic year for Alliance cricket sponsors Dipple & Conway Opticians

Dipple & Conway are backing Norfolk’s premier cricket league for a third successive season – in a year the independent family opticians business marks its own 100 not out.

Matthew Conway, whose great-grandfather founded the Norwich, Swaffham and Diss-based Dipple and Conway business in 1916, said he and fellow directors were proud to claim a hat-trick of seasons sponsoring the Dipple & Conway Opticians Norfolk Cricket Alliance. He said the Alliance reflects so much of what is positive about sport in Norfolk and the Waveney Valley.

“This is going to be an extra special season for us. Dipple & Conway is celebrating 100 years as an independent family-owned business at the core of Norfolk life. Our roots are four generations deep. What better way to do that than in partnership with an organisation which itself is at the centre of the community?” said Matthew Conway.

“Health and wellbeing is at the heart of what Dipple & Conway does – and we are delighted to be able to encourage sport and promote physical activity among people of all ages. We are especially keen to help get children and young people motivated to enjoy participating in sport.”

The Alliance management committee reacted with pleasure to the news that Dipple & Conway is to continue its sponsorship of the Alliance.

Chairman Peter Thomas said: “The commitment of the Conway family toward us has helped boost the credibility of the Alliance. “Their directors and staff have proved to be great friends and we have appreciated the interest they have shown.”

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The Dipple & Conway Play of the Month
May - Will Denny

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Message from the Chairman


Over the past 45 years the Norfolk Cricket Alliance has seen a number of minor tweaks and changes to our membership, sponsors and rules but, none have been more significant than the change to the match rules that are being introduced for the 2016 season. Having played in the competition since 1971, I have always enjoyed the win/lose/draw format that has made our League unique. However, times change and I accept the need to keep the competition fresh and appealing to the next generation of young cricketers coming through. Although not everybody was in favour, the Clubs voted to consign the draw to history at our AGM in February and so, a new era begins.

As always, congratulations must go to our Divisional and individual award winners of 2015. It was great to see so many at our Presentation Dinner in November. There were a number of notable team and singular performances and I look forward to more of the same over the next few months.

Unfortunately, all was not rosy last season and I was extremely disappointed to see an increase in the number of disciplinary issues that needed to be addressed. The lenient approach advised by the ECB did not appear to make the impact that was desired and I regret that we, in conjunction with the Norfolk Cricket Board, will be taking a much more stringent viewpoint in the way these unsavoury incidents are dealt with in future. The Spirit of Cricket is what makes our sport so appealing to many players and spectators and transgressors must expect to suffer the full consequences of their actions from now on.

On a much brighter note, I am delighted that Dipple and Conway Opticians have agreed to extend their sponsorship of our Senior and Junior competitions during their Centenary Year. Their continued support is greatly appreciated and I hope that we can build further still on the partnership we have formed. This local, family run, firm have shown their commitment and support for us and I hope that, by return, you can show your support for them by use of their services.

I am also grateful for the continued support of the members of the Management Committee, who give their limited free time on a voluntary basis to ensure your League is run smoothly and efficiently.

I hope you all enjoy the new win/lose format, have a fine season and wish you well in your quest for silverware.

Peter Thomas

Chairman